Press & Media

The story of
the curious child.

W.E.F.I.N.D. and FOCUS exist because one kind of child has always been underserved by the world around them. That's the story. We're happy to tell it.

About the Program

Press summary.

W.E.F.I.N.D. - the Wilhelmina Euphemia Finch Institute for Natural Discovery - is a narrative- and nature-based educational program combining premium collectible trading cards, a digital Pilot Species Archive, and a structured afterschool program called FOCUS.

FOCUS - Fellowship of Obsessively Curious Unapologetic Scholars - is an afterschool enrichment program for children aged 7-12, built around the natural world's most extraordinary and least-known species. Sessions run 90 minutes, biweekly, in groups of up to 20 Scholars.

Every species in the W.E.F.I.N.D. archive is real, documented, and scientifically verified. The program is currently in active development with pilot conversations underway in Massachusetts.

W.E.F.I.N.D. was created by Brent Thomas Hill, an entrepreneur with senior creative backgrounds at Microsoft and LEGO, based in Northampton, Massachusetts.

Press Contact
info@wefindfocus.org
Key Facts

At a glance.

Founded 2025
Founder Brent Thomas Hill
Based in Northampton, MA
Program FOCUS afterschool
Target Age 7-12 years
Pilot Species Archive 150 real species
Stage Pilot development
Press Contact info@wefindfocus.org
Press Assets

Images & materials.

We have a growing library of press-ready images including specialist portraits, species card photography, and program imagery. For high-resolution assets or additional materials, please get in touch directly.

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The Story

Why this exists.

There is a child in almost every classroom who finds the world endlessly fascinating. They read past bedtime. They share facts nobody asked for. They ask the fourth question when everyone else stopped at the first.

Most afterschool programming asks that child to slow down. FOCUS does the opposite. It gives them a community, a collection, and a title they'll carry for the rest of their lives: FOCUS Scholar.

W.E.F.I.N.D. exists because the natural world is extraordinary enough to hold that child's attention forever - if someone gives them the right door in.

"The world is larger and stranger than anyone has yet fully documented. We consider that a personal invitation."

- Wilhelmina Euphemia Finch